Community Outreach
The SBT GRVL team has dedicated extensive time and resources to work closely with the Steamboat community, Routt County representatives, local organizations, and event participants to minimize our impact on the Routt County community. We are committed to working closely with both residents and local agencies and have outlined the actions we have taken in an effort to keep the public up to date with our outreach, and changes for this year’s event.
For our 2026 event, our Community Command Center phone line will be available for any safety, medical, or rider-related concerns. Hours of operation are: June 24–27: 8:00 AM – 5:00 PM, June 28: 8:00 AM – 7:00 PM, June 29: 8:00 AM – 5:00 PM. That phone number is: Phone: 720.805.9751.
COMMUNITY ENGAGEMENT INITIATIVES
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The SBT GRVL team has been engaging in dialogue to address concerns and provide information to residents along the 2026 race courses, including meetings with private landholders along the route.
The SBT GRVL team is visiting every available resident who lives on the 2025 courses before the June 28th and June 29th events.
The SBT GRVL team will continue to actively reach out to rural community members to discuss safety, liability, and stewardship measures.
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We are continuing our work with The Cycle Effect, a local organization committed to empowering young women through mountain biking to create brighter futures and build stronger communities and will once again be dedicating the proceeds from our Friday Night MTN CLMB to this influential non-profit.
We continue to partner with, and support, Routt County Riders, who tirelessly engage civically and advocate for trail diversity and road infrastructure improvements throughout the Yampa Valley and beyond.
Again we will be partnering with our local Boys and Girls Club
We are excited to highlight Routt County 4-H Scholarship Foundation and Boys and Girls Club as our local beneficiaries for 2026.
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The SBT GRVL team continues to meet with Bicycle Colorado and other state representatives to strategize on improving the alliance between recreation and agriculture and enhancing cycling events statewide.
The SBT GRVL team meets regularly with our local advocacy partners to help collaborate and strategize ways to bring groups of people together to learn what this community needs and how large events can be executed safely and effectively while minimizing impact.
SBT GRVL continues to work closely with our local advisory board of influential Routt County members. This group meets monthly to strategize and collaborate on ways to engage with the local community, foster positive relationships with landowners and rural residents, and create a model for how agriculture and recreation can co-exist.
SBT GRVL continues to work closely with Routt County GIS to ensure accurate and timely communication with residents along the race courses.
SBT GRVL continues to work closely with local government officials and law enforcement from both the County and the City to ensure that our race prioritizes public safety and stewardship.
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Since 2019, SBT GRVL has donated over $150 to local nonprofits. These nonprofits include: Boys and Girls Club, Routt County Riders, Community Ag Alliance, CCALT, Search and Rescue, Old Town Hot Springs, The Cycle Effect, Yampatika, Rotary Club of Steamboat Springs, Steamboat Springs Winter Sports Club, Colorado Gives, and Colorado United Way.
Members of the SBT GRVL team engage monthly with the community through teaching spin classes, giving motivational talks, volunteering with local partners, and meeting with key stakeholders.
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SBT GRVL continues to comply with all requirements for the 2026 event.
The SBT GRVL team will communicate directly with residents, providing detailed information about event logistics, safety measures, and changes to prioritize community welfare. These communications have occurred through direct mail, information sessions, in-person 1-1 conversations, phone calls, and public forums.
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SBT GRVL is sending a series of newsletters to keep local businesses and residents informed about the race and related activities.
SBT GRVL is sending two informational direct mailers to on-course (and surrounding area) residents approximately six weeks and two weeks out from the event.
SBT GRVL is visiting every available on-course resident who lives on the 2026 courses.
The SBT GRVL team is hanging posters and flyers throughout downtown businesses and throughout surrounding rural communities with event information and direct numbers to our command center communication line, where residents can report, address and respond to concerns during the event.
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SBT GRVL will be featured in the Steamboat Pilot and on Steamboat Radio with informational ads and interviews leading up to the event.
Regular emails have been, and will continue to be sent to the entire local database to announce and notify businesses and individuals of important race week and race day information
Direct communications have been sent to Mainstreet Steamboat to notify all local businesses of event information and potential impact.
Two separate direct mailers will be sent to all on course residences.
Direct communications will be sent to our local Steamboat Springs Chamber of Commerce.
Direct communications have been sent to all Yampa Street residents to notify them of important activity and road closures.
Information flyers will be distributed throughout local downtown businesses.
A visible public banner will be displayed above Lincoln Avenue starting June 16th to promote the event.
We are committed to serving our community and want you to know how hard we have been working to meet the needs of Routt County. Our 2026 Communication Plan is listed out below with corresponding dates:
Direct Mailers: we will send out two direct mailers to every on course residence for the Sunday Ride/Race. Expected delivery dates of the mailers are late May 2026 and early/mid June 2026.
Steamboat Springs Chamber Outreach: we will be featured in the Chamber's Monday Minute Newsletter and in the Chamber's Local Link Newsletter in early/mid-June
Steamboat Radio Ads: we are featuring 15-second informational ads on Steamboat Radio for the two weeks leading up to event week.
Emails To Local Database: we send monthly email newsletters to our local community with key information about the event. This newsletter goes to approximately 600 locals including small business owners, stakeholders and SBT GRVL current and past participants
On Course Resident Visits: our team and volunteers are attempting to visit every on course residence to share information about the event. These house visits have begun and will continue until June 14
Banner Over Lincoln Ave: our SBT GRVL banner will be hung over Lincoln Ave between June 16 and June 30
Poster and Flyer Distribution: the SBT GRVL® team distributed informational posters to downtown Steamboat businesses.
On Course Signage: Notification signs with race dates throughout the course will be placed throughout the county the week of June 16
Steamboat Pilot Happenings Submissions: We will be featuring submissions in the Happenings section of the Steamboat Pilot for the days of June 26, June 27, June 28, and June 29