Based on the time I’ve spent riding and working in gravel cycling over the last few years, I wanted to share my thoughts on where we’re at. We’re in the middle of an inflection point in the growth of gravel, and it’s worth looking at where the sport might go in the near future.
Popularity: Gravel is exploding for reasons I’ve written about before. There are hundreds of events, tens of thousands of gravel cyclists, and lots of brands now selling gravel-specific bikes, tires, apparel, and components. At some point supply and demand for events will level out. Then there will be too many events, and some may be forced to shut down for lack of participants. But until then, the market will continue to explode. You can see on the google chart below that January 2018 is when search interest started trending up steeply.