Satkiewicz was a gifted athlete, an inspiring and passionate leader, a champion of women, and mentor to many.


Mark Satkiewicz, partner at SBT GRVL, former GM of TOMS, and former president of Smartwool, passed away this weekend after a suspected cardiac incident during a bike ride near his home in Steamboat Springs, Colorado. Satkiewicz was 52 years old.

Smartwool CEO Mark Satkiewicz, man in bright blue hoodie with short brown hair

Mark Satkiewicz was a champion for gender equity. Photo: Smartwool

A much-heralded leader within the outdoor industry, Satkiewicz served as a board member at Outdoor Industry Association from 2013 to 2017 and will be remembered for the exceptional culture he created at the companies he worked for. He was among the first to sign Outdoor Industry Women’s Coalition (now known as Camber Outdoors) CEO Pledge, and is credited with bringing industry-leading gender equity to Smartwool, where he presided for more than 10 years.

Satkiewicz started as Smartwool’s VP of sales in 2007 and was promoted to president in 2009, before VF Corpbought the company in 2011. Prior to his time at Smartwool, Satkiewicz worked in various management roles at Nike for 11 years. In August 2017, at the Outdoor Retailer Summer Market, Satkiewicz surprised the industry by announcing that he was leaving Smartwool to become the general manager at footwear company TOMS. After one year there he returned “home” to Steamboat Springs, Colorado, to found SBT GRVL with Amy Charity and Ken Benesh.